Rock has spent 40 years consulting and leading cutting edge and transformational solutions for NASA, Aerospace & Defense, Financial Services, and other sectors. He spent six of these years as a Sr. Delivery Executive with SAP and 15 years as a director and above with SAP partners. Aside from helping clients develop transformation roadmaps, he has planned and led major successful efforts involving HANA, Analytics, IOT, AI, Telematics, and enterprise integration.