Paul is a seasoned strategist in the Auto ID industry. He has worked across sales, marketing, channel, product, and services management. For the last five years, Paul has led the Partner Strategies Group at Loftware. He previously worked at Zebra Technologies where he was part of the EMEA management team that drove the expansion of barcode and RFID technology use across the supply chain. For three years, he led a strategic initiative at Zebra US to drive efficiency and productivity through retail supply chain markets in the Americas.