Nellie Gayle is the Community Engagement Director for Apparel & General Merchandise at GS1 Global Office, a not-for-profit standards organization. She leads initiatives uniting 116 Member Organizations as they help industry identify, capture, and share data via the usage of interoperable standards. Prior to her work at GS1, Nellie worked at Zalando, a leading fashion e-retailer in Western Europe. She has previously contributed to marketing and operations teams at LinkedIn, HelloFresh, and a variety of startups. Nellie lives in Berlin, Germany.