• SAP Customer Experience
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The Impact of Data Fragmentation on Customer Experience

SAPinsider Expert Exchange Customer Experience Season 1 Episode 3

• 

  Robert Holland

  Vice President and Research Director, SAPinsider

• 

  Kobi Yosef

  VP Technologies & Innovation, CIO, Delek

In the third episode, Kobi Yosef discusses how Delek Group unified customer data and digital systems to support its transformation from an energy company to a multi-brand retail, food, and entertainment leader. By implementing SAP Customer Data Cloud (CDC), Customer Data Platform (CDP), and Business Technology Platform (BTP), Delek created a single, secure view of the customer while ensuring compliance with evolving privacy regulations. Yosef explains how this integrated foundation enables personalized engagement, strengthens customer trust, and supports growth across every business line.

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Watch Season One Now!

In the third episode, Kobi Yosef discusses how Delek Group unified customer data and digital systems to support its transformation from an energy company to a multi-brand retail, food, and entertainment leader. By implementing SAP Customer Data Cloud (CDC), Customer Data Platform (CDP), and Business Technology Platform (BTP), Delek created a single, secure view of the customer while ensuring compliance with evolving privacy regulations. Yosef explains how this integrated foundation enables personalized engagement, strengthens customer trust, and supports growth across every business line.

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