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Key Takeaways
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AI and Integration Drive Results: SAP CX and ERP customers are seeing up to 100% improvement in sales conversions and 40% productivity gains through connected systems.
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Data Is the Core of Intelligent Experiences: Unified, accessible, and actionable data enables agentic AI and real-time insights that fuel innovation and customer engagement.
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CX and ERP: The Ideal Partnership: The future of customer experience depends on breaking down silos between front- and back-office systems to deliver visibility, agility, and business outcomes.
Download now! The SAPinsider CX Summit 2025 brought together leading voices from SAP, Deloitte, and global brands to explore how artificial intelligence, integrated data, and unified business systems are redefining customer engagement. Jessica Keehn, Chief Marketing Officer for SAP CX, and Eric van Rossum, SAP’s Chief Product Officer, shared how SAP’s “AI-first” and “suite-first”…
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