• SAP Digital Transformation
• Ebook

2025 State of Digital Adoption Report

Key Takeaways

⇨ Generative AI has the potential to either disrupt businesses that fail to adapt or drive significant success for innovators, highlighting the critical need for effective digital adoption strategies.

⇨ From 2018 to 2023, digital transformation leaders generated $9 trillion in shareholder value, while those lagging behind missed out on $5 trillion, showcasing the financial implications of digital adoption.

⇨ The 2025 edition of the State of Digital Adoption report combines extensive surveys and proprietary data to provide an in-depth view of AI adoption and its future implications for digital transformation.

The 2025 State of Digital Adoption Report reveals that generative AI could either drive remarkable success for innovators or leave laggards behind, highlighting a significant disparity in value creation between digital transformation leaders and those who fail to adapt.

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The State of Digital Adoption 2025 Report Arrives at a Pivotal Time

Generative AI (GenAI) represents a double-edged sword—a transformation as profound as the internet—that can either disrupt and replace laggards or propel innovators to unparalleled success.

BCG research shows a stark contrast in digital transformation leaders. From 2018 to 2023, they generated $9 trillion in shareholder value, while laggards missed out on $5 trillion in potential value creation.

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Since the inaugural State of Digital Adoption report in 2021, WalkMe has consistently tracked digital adoption’s evolution.

The 2025 edition focuses on the state of AI adoption. We’ve paired an exhaustive survey of 3,700 organizations, senior business leaders, and frontline employees with our proprietary adoption data to deliver the most comprehensive view published to date.

The report then goes beyond our current understanding to uncover the future state of digital adoption.

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