
An enhanced TPM solution and ongoing managed services help streamline operations and boost revenue
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Explore critical topics shaping today’s SAP landscape—from digital transformation and cloud migration to cybersecurity and business intelligence. Each topic is curated to provide in-depth insights, best practices, and the latest trends that help SAP professionals lead with confidence.
Discover how SAP strategies and implementations vary across global markets. Our regional content brings localized insights, regulations, and case studies to help you navigate the unique demands of your geography.
Get industry-specific insights into how SAP is transforming sectors like manufacturing, retail, energy, and healthcare. From supply chain optimization to real-time analytics, discover what’s working in your vertical.
Dive into the most talked-about themes shaping the SAP ecosystem right now. From cross-industry innovations to region-spanning initiatives, explore curated collections that spotlight what’s trending and driving transformation across the SAP community.
Published: 11/06/2025
Reading time: 1 mins

An enhanced TPM solution and ongoing managed services help streamline operations and boost revenue
An enhanced TPM solution and ongoing managed services help streamline operations and boost revenue
If you’ve ever been tempted by a sweet deal on holiday candy or impulsively grabbed a two-for-one treat from the display by the cash register, then you know the power of good trade promotion. For a major consumer packaged goods (CPG) company like The Hershey Company (Hershey), trade promotion management (TPM) is a crucial piece of the business model, affecting revenue and operations at nearly every link in the retail supply chain. To continue delivering value and prepare for an upcoming ERP upgrade, Hershey decided to transform its TPM program enterprise-wide. PwC helped design and implement an SAP-based TPM platform, then helped integrate it into SAP S/4HANA and shifted into providing ongoing TPM managed services. As a result, Hershey can make better decisions — helping drive significant improvements in trade spend efficiency, forecasting and revenue growth — and make customers’ lives a little sweeter, one Kiss at a time.
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