Epsilon Builds A Single Source of Truth To Empower Marketing Effectiveness

Epsilon Builds A Single Source of Truth To Empower Marketing Effectiveness

Reading time: 5 mins

By Alex Soto, Editor, SAPinsider With evolving consumer expectations and behaviors and dynamic shifts in business and society, marketing organizations often sit at the tip of the digital transformation spear. Specifically, chief marketing officers (CMO) are under pressure to transform their digital marketing strategies to better meet customer demands, elevate their organizations’ brands, and support...

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