Becoming a data-driven enterprise is fundamental for SAP organizations today as they pursue ever-rising goals across growth, productivity, efficiency, customer experience, sustainability and other pillars. The movement toward more accessible data modelling and analytics is transforming how organizations utilize their data resources. In this scenario, the shift from on-premise data warehouses to cloud-based platforms continues to dominate enterprise data strategies. Despite these advancements, numerous organizations continue to face challenges with disconnected data environments, isolated systems, and dispersed insights, which hamper their ability to make well-informed decisions. SAPinsider has compiled this Buyers Guide to help SAP users tackle these data management challenges. The 2025 SAPinsider Buyers Guide for Data Management & Analytics explores this space's opportunities, trends, and hurdles and highlights key vendors and partners. The vendor capability assessments in this guide are intended to aid data management professionals in selecting the most suitable solutions for their needs.

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