Camunda Appoints White as CRO to Accelerate Growth in Agentic Orchestration Market

Camunda, a leading process orchestration platform provider with SAP-certified integration capabilities, has appointed Chris White as Chief Revenue Officer. White brings over three decades of experience leading go-to-market and customer-facing organizations focused on accelerating growth, scale, and sustained success. As CRO, White will drive revenue growth by aligning and overseeing all revenue-generating functions across the organization.

Leadership Background and Strategic Hire

Before joining Camunda, White served as Chief Revenue Officer at Zimperium, a mobile security solutions provider. Prior to that role, he held global sales leadership positions at Druva, A10 Networks, and Proofpoint, bringing extensive enterprise technology experience to the process orchestration space.

Strong 2025 Performance and Market Recognition

In 2025, Camunda exceeded its growth targets, achieving 83% year-over-year growth in its €1 million+ customer base and significantly expanding its sales pipeline. The company won new enterprise customers including Audi and Hapag-Lloyd, demonstrating strong traction in the automotive and logistics sectors. Camunda was named by Gartner as a Visionary in the 2025 Magic Quadrant for Business Orchestration and Automation Technologies (BOAT) and earned recognition as a Strong Performer in The Forrester Wave: Digital Process Automation Software, Q3 2025.

Focus on Agentic AI and Partner Ecosystem

“It’s an exciting time to be joining Camunda, with the market for agentic orchestration surging as organizations strive to maximize their agentic AI investments,” White says in a press release. “2025 was a stellar year. Our partner-first strategy paid off, with partner-sourced revenue growing 63%. Now with an expanding partner ecosystem, a growing sales team, and a uniquely differentiated platform, we are well positioned in 2026 to go even further.”

Jakob Freund, CEO and Co-Founder of Camunda, emphasized the strategic timing of the appointment, saying, “Chris brings extensive experience in enterprise technology, which will be invaluable as Camunda taps into the rapidly growing agentic AI space. We are seeing a transformational shift in the enterprise software market. To successfully leverage AI, companies need to remove the friction of disconnected applications and fragmented processes. Camunda, as the universal orchestration layer, is central to bringing order to organizations’ agentic AI investments, enabling employees and customers to interact seamlessly with the organization across all systems of record.”

What This Means for SAPinsiders

SAP-certified orchestration bridges S/4HANA transformation gaps. Camunda’s SAP-certified integration provides a critical execution layer for organizations navigating S/4HANA migrations and modernization initiatives. The platform’s open architecture enables incremental, low-disruption migration approaches by orchestrating processes across both SAP ECC and S/4HANA systems simultaneously, while providing end-to-end visibility through BPMN and DMN standards. SAP customers should evaluate whether external orchestration platforms like Camunda offer more flexibility than native SAP BTP workflow services for hybrid landscapes that span SAP and non-SAP systems.

Agentic AI requires orchestration beyond SAP Joule’s native capabilities. While SAP has introduced autonomous business agents with cross-functional execution capabilities at Sapphire 2025, Camunda’s positioning as a universal orchestration layer addresses a complementary challenge: coordinating AI agents, legacy systems, and third-party applications outside SAP’s ecosystem. The platform’s integration with SAP Task Center and upcoming SAP Advanced Event Mesh connectivity enables business users to manage Camunda-orchestrated workflows directly within SAP Fiori interfaces.

Partner ecosystem strength signals channel-driven SAP integration market. The 63% growth in partner-sourced revenue validates that system integrators and SAP consultancies are increasingly positioning process orchestration as a differentiated service offering during RISE with SAP and clean core implementations. For SAP partners and global system integrators, Camunda’s SAP PartnerEdge membership and certified connectors for OData, RFC, and BAPI interactions provide reusable templates that accelerate deployment timelines.