Meet the Experts

  • Jan Gilg

    Global President Customer Success & Americas, Member of the Extended Board at SAP

Key Takeaways

  • SAP's integrated applications, anchored by ERP and spanning functions like supply chain, finance, and procurement, run end-to-end business processes seamlessly to ensure organizations can respond quickly and efficiently.

  • SAP Business Data Cloud unifies SAP and non-SAP data with preserved, rich semantics and no-copy architecture, creating a reliable, connected data foundation that powers analytics and operational intelligence.

  • SAP's AI strategy combines Joule, AI Assistants, AI Agents, and AI Foundation to deliver intelligent, end-to-end processes that automate work and unlock new levels of business efficiency.

Organizations today face countless challenges to stay ahead. Whether it’s supply chain disruptions, state regulations, or change in consumer demand, each business requires solutions that address their unique challenge. Still, businesses must remain not only innovative to stay ahead, but also agile and ready for anything. To do this successfully, they must go beyond harnessing standalone applications and embrace solutions that unify every business process.

RISE with SAP Methodology

SAP’s RISE with SAP methodology is based on the principle that true transformation comes from a unified, cloud-native system rather than disconnected technologies. SAP Business Suite brings applications, data, and AI together to harmonize operations, preserve business context for AI, and scale intelligence across the entire value chain. The result is a flywheel of continuous optimization that drives measurable outcomes, resilience, and confident growth in an AI-driven world, empowering customers to unlock productivity gains at scale in ways not previously possible.

Apps: The Integrated Business Foundation

Every digital transformation begins with the applications layer. With SAP Cloud ERP at the core, customers can adopt SAP business applications such as Supply Chain Management, Finance, Procurement, Human Capital Management, Customer Experience, and Sustainability. These solutions help companies run end-to-end business processes more efficiently, with each application supporting key subprocesses. For example, Supply Chain Management covers Design, Planning, Manufacturing, Logistics, and Asset & Service Management.

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However, simply having these applications isn’t enough. When processes run in isolation or across disconnected systems, organizations face delays, inconsistencies, and poor decision making. For businesses to realize true benefits, all applications must be fully connected.

“No other company can support our expansion the way SAP can. SAP S/4HANA and cloud ERP solutions let us nimbly overcome barriers and respond quickly to regulatory differences across countries,” said Bae Young Chan, ERP Operations Team Manager, ASK Company Limited. “With stable, connected systems, we’ve eliminated manual work, accelerated financial reporting, and gained real-time visibility, enabling us to expand confidently with operational excellence across all functions.”

“By adopting SAP’s cloud-first ERP solution, we’ve transformed our core processes, eliminated inefficiencies, and achieved greater accuracy in inventory and reporting,” said Dipak Sanghavi, Managing Director and CEO, Nilons Enterprises Pvt. Ltd. “This unified, intelligent ERP foundation empowers us to scale confidently, drive customer-centric innovation, and set a new standard for agility and future-readiness in food processing.”

Data: The Unifying Semantic Layer

By connecting applications, companies can amplify and unify their data in SAP Business Data Cloud (BDC).

SAP BDC unifies and governs SAP and non-SAP data in a fully managed SaaS solution, giving leaders trusted, business-ready insights with full semantic context so they can make impactful decisions. Built on SAP Business Technology Platform (BTP) and connected through SAP Integration Suite, BDC is deeply embedded across SAP applications and eliminates data duplication, preserves business logic, and reduces cost and complexity.

The solution brings together powerful capabilities to give enterprises access to trusted information for intelligent applications such as Spend Control Tower, People Intelligence, and Supply Chain Orchestration, as well as semantically rich data products across SAP business applications. Moreover, SAP partners with industry leaders including Databricks, Snowflake, Google Cloud, and Microsoft to extend these capabilities and integrate with customers’ broader data ecosystems.

Most importantly, SAP BDC provides the strong data foundation required to power intelligent outcomes, which makes it a critical enabler of trusted AI.

“By modernizing our core applications and strengthening our analytics with SAP Datasphere and SAP HANA Cloud, we eliminated data silos and simplified data integration,” said Javier Caycho, Head of Operational Data Foundation and Integration, ZEISS Group. “As we prepare to adopt SAP Business Data Cloud, we are creating a trusted foundation for AI that enables smarter insights, more efficient processes, and innovation at scale.”

“With the SAP Business Data Cloud solution, we’re out of the day-to-day bottleneck,” said Daniela George, Global Strategy Director of Partnerships and Alliances, Baker Hughes Company. “What used to take months now happens in days. We can deliver insights to our customers faster with more accuracy and less stress.”

AI: Embedded Intelligence and Continuous Innovation

SAP Business AI focuses on embedding AI into every business process to help customers transform operations, accelerate cloud adoption, and drive real business impact. By integrating AI directly into core applications, SAP ensures intelligence is built into how work gets done, reinforcing industry research that shows AI delivers the greatest value when it is built-in, not bolted on.

At the heart of SAP Business AI is Joule, the future user interface for enterprise software. Joule connects people, data, and processes across all SAP and non-SAP applications. Users can ask questions in natural language, and Joule delivers relevant answers, insights, or actions directly within the flow of work. It’s powered by SAP BDC and SAP Knowledge Graph, ensuring every response is grounded in the right business context. Joule ensures a connected, future-ready AI ecosystem that redefines productivity and user experience.

AI assistants in Joule take efficiency a step further and are designed around specific roles like People Manager, Cash Manager, and Supply Planner, with AI deeply aware of the business process context. This allows people to spend less time navigating AI capabilities and more time expanding their impact.

These AI Assistants coordinate teams of Joule Agents, which are the building blocks that plan, reason through, and execute complex workflows. With Joule Agents, Joule doesn’t just respond: it acts.

“Thanks to the Joule copilot and Joule Agents, what once took hours of manual work is now available instantly, driving our strategies and enhancing team performance,” said Victor Goossens, Founder and Co-CEO, Team Liquid. “It changes the way we utilize our extensive database, proving that AI and data integration are becoming a vital part of our game preparation and success in e-sports.”

“Integrating the AI Classification Agent replaced hundreds of routing workflows with a single prompt, significantly improving accuracy and resolution times,” said Florian Haustein, Head of Digital Customer Experience, Bosch Power Tools. “This transformation saves thousands of work hours annually while enhancing customer satisfaction, a true leap forward in intelligent service management!”

Finally, SAP Business AI is underpinned by AI Foundation, SAP’s unified AI operating system that empowers customers to build, extend, and scale AI securely within their unique business context. It combines deep process expertise with governance, automation, and extensibility, and includes Joule Studio for creating and extending AI agents, Generative AI Hub for model orchestration and experimentation, and SAP Document AI to streamline data handling and automate end-to-end business processes.

Transformation Journey: People, Insights, and Adoption

SAP Business Transformation Management brings the Business Suite to life through SAP Signavio, SAP LeanIX, and SAP WalkMe, helping customers optimize processes, design a clean-core, AI-ready architecture, and drive seamless user adoption.

Flexible success plans further support customers with the right level of guidance to accelerate value, reduce risk, and scale transformation. Customers can choose engagement models ranging from self-service enablement to deeply personalized, expert-led support to maximize time to value across their portfolio of SAP solutions.

In all, SAP Business Suite enables organizations to make faster decisions and run smarter operations, delivering real results as customers streamline processes, cut complexity, and accelerate automation and innovation.

“SAP Business Suite encompasses people, processes, and technology in an effective way,” said Alfonso Cedillo Navarro, Chief Innovation Officer, Sesajal S.A. de C.V. “We can take the temperature of our business and optimize the information it generates better than before. This is very important, because if you don’t have data, you can’t make decisions. Using cloud capabilities allows us to connect our processes across the value chain and have information to make faster decisions.”

“To ensure FC Bayern is as successful as in the past, we are working hard to understand the data gained from different fields of the business and derive actionable insights,” said Michael Fichtner, Chief Innovation Officer, FC Bayern. “We are building on the strength of SAP Business Suite to fuel our future by uniting AI, data, and core business applications to deliver winning results.”

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