3 Ways SMBs can capitalize on consumers’ buying habits
Key Takeaways
⇨ Building and prioritizing an email list is essential for small businesses, as conversions from email are typically three times higher than from social media.
⇨ Creating engaging and valuable content, such as quizzes and checklists, can help increase customer engagement and provide quick wins for your audience.
⇨ Developing multiple 'hero' pieces of content allows businesses to cover a broader range of topics and maintain relevance across various marketing channels.
Despite recent challenges, many small and medium-sized businesses have thrived by adapting to changing consumer habits, with a focus on building and leveraging email lists for higher conversion rates compared to social media.
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