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SAP Automotive helps companies to drive profitable and sustainable new growth in the dynamic world of mobility. There is increasing pressure today for carmakers, suppliers, and dealerships to transform their businesses and prepare for a future of mobility. Five key areas include:
- Vehicle electrification
- Connected cars
- Mobility services
- Operational resilience
- Digitalized retailing
SAP Automotive helps companies to drive profitable and sustainable new growth in the dynamic world of mobility. There is increasing pressure today for carmakers, suppliers, and dealerships to transform their businesses and prepare for a future of mobility. Five key areas include:
- Vehicle electrification
- Connected cars
- Mobility services
- Operational resilience
- Digitalized retailing
The race for automotive digital transformation stems from:
- EV manufacturing and adoption. Climate change and innovative technologies are driving an increase in electric vehicles, suppliers are manufacturing more plugin, hybrid, electric vehicles, plugging stations and batteries.
- Connected cars and advanced driver assistance programs. Carmakers integrated more smart technology like LIDAR, ultrasound, and loT sensors through a cloud-based vehicle.
- Mobility as a service (MaaS) and shared mobility. Car sharing business models, such as Uber and Toyota’s Kinto program are meeting consumer demand with greater value, convenience, and sustainability.
- Resilient automotive supply chains. Increasing on board technology and EV components are adding greater complexity to supply chains, companies need real-time visibility for advanced analytics.
- Automotive digital retailing. With contactless car buying becoming preferred buying route, e-commerce technology and CRM data are used to support omni-channel vehicle sales.
- Drive to sustainability. Automakers are feeling the pressure to prioritize lower carbon footprints, so they need the ability to trace materials and components efficiently across the entire value chain.
Featured SAP Automotive solutions are:
- SAP E-Mobility
- Building, monitoring, and running EV charging networks at scale with a cloud solution offering end-to-end functionality from charging scenarios to electronic billing.
- SAP Returnable Packaging Management
- Ability to track returnable packaging materials like crates, boxes, and pallets in real-time to reduce waste and run a sustainable automotive supply chain.
- SAP Industry Network for Automotive
- Enable next generation processes by an open and intelligent industry network.
SAP software solutions for the automotive Industry include:
- Research development and engineering
- Manufacturing and outbound logistics
- Responsive supply networks
- Sales and marketing
- Aftermarket service
- Smart mobility and transformation
Key considerations for SAPinsiders are:
- Leveraging Technology to Address Automotive Industry Challenges. In this market insight read how automotive suppliers have a need for focused tools to help manage unique business processes. To get an expert perspective, we asked Sahil to identify some of the top challenges that he believes Tech Mahindra’s customers in the automotive supplier industry are grappling with.
- McLaren Races Ahead in the Cloud. This case study covers the auto racing industry and how it is defined by the data a company can generate and analyze. Discover how McLaren harnessed SAP HANA on SAP HANA Enterprise Cloud to get the information it needed to remain a champion.
66 results
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SellMark Used Intelligent ERP to Optimize and Scale Their Business OperationsOct 9, 2025 — Sellmark Corporation, a leading player in the outdoor and sporting goods industry, is known for its innovative products and commitment to quality. With an expanding global footprint, Sellmark was seeking to streamline its operations and enhance its technological infrastructure to support its growth and maintain its competitive edge. Click to view the full case study results!
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OWI Enhanced their Supply Chain & Logistics Operations with S/4HANAOct 8, 2025 — Old World Industries (OWI) is a global leader in the automotive and chemical manufacturing industry, best known for its PEAK and BlueDEF brands. With a complex supply chain and extensive global operations, OWI needed a robust ERP system to support its growth and maintain operational efficiency. Click to view the full case study results!
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CASE STUDY: Swiss Federal Railways (SBB): Accelerating SAP S/4HANA Migration with SAP Activate and SAFeAug 6, 2025 — Swiss Federal Railways (SBB) is modernizing the backbone of Swiss public transport through one of the country’s largest SAP S/4HANA transformations. By combining SAP Activate’s structured delivery model with the Scaled Agile Framework (SAFe), SBB achieved faster, higher-quality deployments and stronger alignment across its vast, complex organization. This powerful pairing enabled teams to plan with precision, adapt with agility, and deliver value continuously. The result: a future-ready enterprise system that strengthens reliability, innovation, and service for millions of daily passengers.
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Autonomous Automaker Taps SAP S/4HANA Public Cloud to Accelerate Global ExpansionJun 24, 2025 — An autonomous vehicle company partnered with Techwave to expand its SAP S/4HANA Public Cloud operations into India and Poland, ensuring compliance with local regulations while leveraging a global template for rapid deployment, ultimately achieving 100% local compliance and increased operational efficiency.
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RISE with SAP Implementation to Drive Transformation in the Automotive IndustryNov 27, 2024 — The automotive industry is undergoing a major shift. With the rise of electric vehicles, software-driven cars, and stricter sustainability regulations, businesses are facing new challenges and opportunities. To thrive in this environment, automotive companies need to embrace agility, efficiency, and digital transformation. SAP systems have been at the core of automotive operations. With the shift […]
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