Gena has over 20 years of procurement experience spanning multiple industries including Financial Information Systems, Medical Device, and Media & Entertainment. She is currently Executive Director, Procurement Operations at Sony Pictures Entertainment, leading a team dedicated to delivering streamlined procurement systems and processes that enhance the corporate buying experience. In her role, Gena leverages her expertise to drive successful procurement transformation initiatives. She drives these initiatives by aligning with corporate objectives, fostering cross-functional collaboration, and managing change to ensure seamless adoption of new processes and systems. Gena is passionate about harnessing technology, business partnerships, and a forward-thinking mindset to shape the future of procurement.