Meet the Expert
Alison Biggan is the President Corporate Marketing at SAP. In this role, she leads SAP’s overall product marketing strategy and oversees its field and industry marketing teams across the world. Committed to the SAP customer community, Alison is energized by partnering with businesses to drive real-world impact through SAP technology and helping them develop into intelligent enterprises. A collaborative and pragmatic leader, Alison believes deeply in the power of building diverse teams to drive results. She is committed to investing in the professional development of up-and-coming marketers and ensuring everyone has a voice. Alison joined SAP in 2007 through its acquisition of Business Objects and has held global leadership roles in the platform business since 2010. She played an instrumental role in the introduction and growth of flagship product SAP HANA in 2010, an achievement she considers to be one of her proudest career moments. Prior to joining SAP, she began her career in sports marketing and sponsorship sales with the Vancouver Canuck Foundation, PGA Tour and BC Lions. Alison shifted to the high-tech industry in 2001, joining Crystal Decisions, which was later acquired by Business Objects in 2003. Active in her community, Alison is passionate about the importance of youth sports – believing participation, teamwork and competition build critical skills that last a lifetime. Alison attended the University of British Columbia and lives in Vancouver, Canada with her husband and two children.