Camunda Names New CMO to Drive Global Push in Agentic Automation
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Key Takeaways
Ryan Shopp joins Camunda as CMO to enhance global expansion after surpassing $100M ARR, focusing on scaling marketing operations and brand awareness in the enterprise sector.
Shopp's strategies will highlight the Camunda platform's ability to create production-ready agents with governance for trusted AI deployment in business-critical SAP workflows.
A focus on ecosystem partnerships under Shopp may lead to proven integration patterns that support SAP S/4HANA migrations, helping professionals implement lower-risk process orchestration.
Camunda, a leader in enterprise agentic automation, has announced the appointment of Ryan Shopp as its new Chief Marketing Officer. This strategic leadership addition is intended to support the company’s global expansion following significant growth, which saw the company surpass the $100M Annual Recurring Revenue (ARR) mark in late 2024.
Shopp brings over 20 years of experience in growth and product marketing across the enterprise technology sector, having held previous senior marketing leadership roles at companies including mabl, Deep Instinct, AppDynamics, and New Relic. As CMO, Shopp will focus on scaling Camunda’s marketing operations and growing brand awareness with enterprises and through its partner ecosystem. His work will highlight how the Camunda platform helps organizations design and orchestrate smarter, more connected, and trusted agents at scale.
Camunda CEO and Co-Founder Jakob Freund noted that Shopp’s “wealth of enterprise technology experience” will be invaluable as the company elevates its global presence. The company is seeing surging demand as organizations look to unlock the full value of agentic AI within their business processes. Camunda orchestrates complex business processes, including high-value knowledge work, across agents, people, and systems.
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What This Means for SAPinsiders
Agentic AI enables trusted processes for business-critical SAP systems. Ryan will drive brand awareness by highlighting how the platform creates production-ready, enterprise-grade agents with built-in governance, which allows SAP teams to safely deploy AI in their financial and supply chain workflows.
Ecosystem focus accelerates hybrid SAP S/4HANA migration strategies. Ryan’s focus on scaling through the partner ecosystem may mean more proven integration patterns and case studies for SAP professionals, helping them use process orchestration for an iterative, lower-risk path to the S/4HANA Clean Core.
Increased global presence clarifies end-to-end process automation best practices. By building a high-impact marketing engine, Ryan will communicate the value of orchestrating processes across all systems—SAP, microservices, and human tasks—which will help SAP architects eliminate fragmented point-to-point connections.
