A Primer on SAP Sales Cloud and GROW with SAP

A changing landscape for sales processes means SAP end users need a Customer Relationship Management (CRM) system which can evolve with the times. Reflecting this is SAP’s recent integration of SAP Sales Cloud into its GROW with SAP program, also known as GROW, which empowers medium-sized and small businesses to adopt cloud ERP systems. But what does the power of the cloud mean for SAP Insiders, and how does artificial intelligence (AI) enhance SAP’s cloud offerings? Seoondly, how can Insiders use AI to optimize advanced CRM capabilities?

In July 2024, SAP made an announcement that GROW with SAP premium subscribers are entitled to 15 SAP Sales Cloud licenses. SAP Sales Cloud transforms the sales and lead-to-cash process with streamlined and automated selling journeys, as well as real-time, data-driven insights to help sales teams make smarter decisions, close deals faster, and increase overall revenue. 

SAP Sales Cloud provides a seamless, intuitive experience with a cloud-native, user-centric interface. It streamlines the Lead to Cash process by automating and enhancing lead management. Additionally, leads can be captured and qualified using SAP Sales Cloud, turning them into opportunities through a structured flow of sales documents, such as quotes and orders. Advanced tools such as dynamic playbooks and predictive lead scoring help sales teams prioritize and convert leads more efficiently, improving conversion rates and overall sales productivity.

Additionally, SAP Sales Cloud leverages AI to drive productivity – whether it gathers insights for better forecasting or helps drafting emails, it proactively guides sellers to provide improved sales journeys to their customers. This AI utilization reflects research from SAPinsider’s recent AI – State of Adoption 2024 report, in which over half (51%) of respondents noted improved customer experience (CX) and satisfaction as a key AI benefit implementation. These figures underscore the importance for SAP users to leverage AI for enhanced customer experience.

When integrated with the GROW offering, SAP Sales Cloud helps deliver a fully streamlined lead-to-cash process that maximizes efficiency and minimizes the total cost of ownership. Pre-integrated master data and processes, combined with embedded AI, ensure that sales teams can seamlessly transition from lead generation to final payment collection without the bottlenecks typical of siloed systems.

This synergy between GROW and SAP Sales Cloud are impactful, regardless of the organization size. Together, GROW and SAP Sales Cloud optimize sales workflows and reduce friction for driving sustainable growth. By providing a seamless sales journey enriched with data and insights, businesses can expect faster time to value, greater innovation, and, ultimately, a significant boost in sales performance and seller productivity.

That boost has already been proven. As an example, data from SAP on GROW’s benefits for scaleups reports 12% more annual revenue on average, 13% added market valuation on average, and around 30% employee growth within the first year on average following SAP cloud implementation.

What SAP Insiders need to know

SAP’s offering of SAP Sales Cloud as part of the GROW with SAP premium edition reflects the evolving landscape of sales processes. By leveraging cloud-native technologies and AI, SAP Sales Cloud enhances CRM capabilities, empowering businesses to optimize their sales journey. This synergy aims to accelerate decision-making, increase efficiency, and drive revenue growth.

• GROW with SAP now includes 15 SAP Sales Cloud licenses in its premium subscription.
• Real-time, data-driven insights within SAP Sales Cloud help sales teams make smarter decisions and close deals faster.
• AI utilization boosts forecasting and customer satisfaction, with AI-infused features.
• Seamless lead-to-cash process between lead generation and payment collection reduces friction in sales workflows.
• Impact for businesses: boosts sales performance, productivity, and innovation, regardless of the company size.