Dr. Ahmed Hezzah is a Technology Consulting Director with a solid track record in digital customer experience and front-office transformation, and deep industry expertise especially in consumer goods and retail. With over 20 years of consulting experience and more than 30 client engagements leading complex programs, implementations, and global rollouts based on different intelligent platforms, he has helped clients in different industries define their journey to the next generation CRM by adopting a human-centric agile mindset and using modern connected architectures and digital technologies, thus enabling them to build innovative and future-oriented solutions and experiences for their customers and employees.