5 minute read
Key Takeaways
What you need to know
Blackwoods upgraded its B2B ecommerce experience by combining Coveo AI-powered search with SAP Commerce Cloud, showing how industrial suppliers can modernize digital commerce with smarter product discovery and faster buying journeys.
The change delivered measurable business results: digital sales penetration increased from 33% to 55%, null search results dropped nearly 50%, and customer satisfaction improved by 45%, proving the value of AI search in B2B ecommerce conversion.
This transformation matters for industrial and safety suppliers, ecommerce teams, and B2B buyers who need accurate product search, better self-service, and a more efficient online purchasing experience.
Blackwoods, Australia’s largest industrial and safety supplier, partnered with Coveo and SAP Commerce Cloud to transform their B2B ecommerce experience. The result: digital sales penetration jumped from 33% to 55%, null searches dropped nearly in half, and customer satisfaction improved by 45%. See how AI-powered search made it happen.
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