The SAP BTP Strategy Paper
The world of enterprise software is rapidly moving to the cloud. Companies across the globe appreciate the simplicity of consumption, the efficiency gains, and the short innovation cycles that the cloud brings. Yet the high degree of standardization in cloud software clashes with every business’s need to innovate and differentiate from the competition – especially against volatile markets and macro-economic tensions. So, how can companies utilize the benefits of standard software and still create novel business models, automate processes, drive custom innovation, and bring their customer experience to a whole new level?
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