Brands should use AI and connected ERP/customer data to deliver real-time personalization, predictive segmentation, and automated engagement throughout the holiday shopping journey.
Successful holiday campaigns depend on identifying customer intent signals and responding quickly with personalized offers, recommendations, and omnichannel experiences.
Post-holiday engagement is just as important as peak-season execution, with loyalty programs, re-engagement campaigns, and AI-driven retention strategies helping convert seasonal shoppers into long-term customers.
1. Wait for AI to crash the holiday party. Be prepared to watch as millions of customers use AI agents to rapidly shop, compare, and purchase—SAP research found that 21% of consumers already use AI systems to help make decisions and purchases (and among Gen Z, it’s 43%). Agent-driven shopping will expose organizational weaknesses, such as fragmented systems, delayed data, and siloed
governance.
2. Invite AI to your party. Make it a core part of your strategy for creating truly personalized omnichannel workflows. Pull from your ERP data so you can respond in real-time to buyer intent signals at scale. Show customers you understand their needs and respect their preferences.
As autonomous enterprise capabilities redefine how businesses run, customer patience is disappearing. Only those brands with connected data, business context, and execution can keep up with the pace of agentic commerce.