Key Takeaways
What you need to know
Organizations are changing their B2B pricing strategies to leverage technology solutions for better optimization and commercial excellence.
The adoption of advanced pricing technology matters because it enables businesses to build robust capabilities in B2B price optimization, leading to improved profitability and market competitiveness.
This shift impacts B2B enterprises and their general managers of commercial excellence, as they are responsible for implementing and managing these new pricing strategies and technological solutions.
In this video Barrett Thompson, General Manager of Commercial Excellence at Zilliant is discussing with Kumar Singh, Research Director at SAP Insider about B2B Pricing strategy optimization and how te