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CRM and customer experience (CX) solutions from SAP

Intelligent CX and CRM technologies powered by 50 years of industry expertise

Industry-tailored to meet critical business needs, intelligent customer experience (CX) supports end-to-end processes to help you get the most from your SAP software.

Featured Products

  • E-commerce

    With our proven e-commerce solutions, you can engage effectively with customers across their customer journey and achieve profitable outcomes by creating relevant and connected shopping experiences.

  • SAP Customer Data Platform

    Company-wide customer data management helps improve engagement, conversion, and retention.

  • SAP Sales Cloud

    When you truly understand your customers, you can improve sales engagements and build relationships that last.

Featured Content

Multimedia Center

Articles / Case Studies / Videos

  • Stadtwerke Bielefeld: Transforming service experiences for utilities customers

    Reading time: 4 mins

    Service agents at Stadtwerke Bielefeld GmbH play an increasingly important role in advising and assisting customers. To help teams efficiently handle growing numbers of inquiries, the utilities company decided to replace multiple customer relationship management systems with a single unified solution based on the SAP Customer Experience portfolio. This content is for Basic Access, SAPinsider…
  • SAP Service Cloud and SAP S/4HANA -Deliver outstanding customer service

    Reading time: 1 min

    See how you can take advantage of your SAP Digital Core and deliver outstanding customer service with increased efficiency and lower TCO. With SAP Service Cloud and SAP S/4HANA you can drive digital transformation that delivers greater value to your customers Download the Document