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What is SAP Marketing Cloud?
SAP Marketing Cloud provides a customer experience that focuses on omnichannel customer communication, bringing transparency and uniformity to customer data. The solution redefines customer relationship management across multiple channels.
According to Maihiro (part of Accenture), “The SAP Marketing Cloud simplifies the daily routine of your marketing department through the application of two basic principles: consolidation of data sources, and automation. Instead of distributed data silos and Excel lists, marketing experts work with a uniform database and use both master data and interaction data to specifically address customers, contacts, and prospective customers.”
Key capabilities include:
- Seamless lead engagement
- Cutting-edge data visualization
- Insights into customer behavior
- Executive-level reports and insights
Key Considerations for SAPinsiders
What is SAP Marketing Cloud?
SAP Marketing Cloud provides a customer experience that focuses on omnichannel customer communication, bringing transparency and uniformity to customer data. The solution redefines customer relationship management across multiple channels.
According to Maihiro (part of Accenture), “The SAP Marketing Cloud simplifies the daily routine of your marketing department through the application of two basic principles: consolidation of data sources, and automation. Instead of distributed data silos and Excel lists, marketing experts work with a uniform database and use both master data and interaction data to specifically address customers, contacts, and prospective customers.”
Key capabilities include:
- Seamless lead engagement
- Cutting-edge data visualization
- Insights into customer behavior
- Executive-level reports and insights
Key Considerations for SAPinsiders
Understand strategic engagement with consumers through marketing key performance indicators (KPIs). SAP features a case study for how a holistic view into marketing performance can lead to enhanced and strategic decision making. For Emmi Group, Switzerland’s largest milk processor, engaging with consumers through social media and marketing channels was one of its leading strategies. However, there was a lack of insight into how those efforts translated into sales. Through SAP Marketing Cloud, the company examined all of its KPIs across its marketing operations. The initiative led to critical insights into the success factors of its various marketing and social media campaigns and improved data decision making for the future.
Gain greater insights about your customers by examining interactions for a more tailored approach.Behavioural Response shared a case study in which a client faced the challenge of needing to improve customer relationships by understanding their interaction points. Alfanar, a manufacturer of electrical construction products, EPC (equipment, process, and controls) solutions for conventional and renewable power plants, allied engineering services, and design engineering, wanted to better understand its customer interaction points to generate more strategic customer relationships, while also launch its campaigns through more targeted time intervals. Behavioural Response implemented SAP Marketing Cloud, providing Alfanar with an end-to-end solution that “tracks, stores, and analyzes every user action, interaction, and intention.” The result was an end-to-end business process using a standard form of the solution with very few customizations. According to Behavioural Response, “Complete reporting requirements were met. In addition, dashboards developed for management gave a complete picture of the process. An increase in revenue and ROI (return on investment) realization occurred within the second year of go-live.”
967 results
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Optimize Data Management in All Phases of Your SAP ImplementationJun 4, 2010 — Poor data management can lead to many problems, from incorrect data, to a lack of integration, to bad analysis. Learn ways an effective data management strategy can help you in your efforts to optimize your system’s performance while increasing your compliance and reducing cost. Key Concept Data management is a critical component of running a […]
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by SAP and Partners SAPinsider - 2006 (Volume 7), January (Issue 1)
by SAP and Partners SAPinsider - 2006 (Volume 7), January (Issue 1)
With Colgate-Palmolive increasingly sharing IT project resources around the world, they set out to improve the way they plan, monitor, and measure global IT resources and turned to an SAP application that enables companies to inventory and track resources, skills, and budgets. The result: improved project planning, management, and reporting as well as reduced IT support costs.
Even with its substantial environmental footprint, The Coca-Cola Company is leading the charge around creating more sustainable business processes. What lessons can the rest of us glean from this experience? Jeff Seabright, Coca-Cola’s VP of Environment and Water Resources, answers this question with seven pieces of advice.
When a South African retail chain, Pick n Pay, felt hindered by insufficient legacy systems, it decided to roll out a full ERP system. This profile highlights the company’s impressive IT modernization project — from building a solution around SAP for Retail to improving performance to learning important project management lessons.
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Stonebridge Companies Moves Its Hotel Management to SAP ERPJul 1, 2010 — SAP S/4HANA offers enterprises tremendous potential to go beyond performance and simplicity and deliver significant business value as part of an enterprise-wide digital transformation, but this approach must be understood, considered and incorporated into
by SAP and Partners SAPinsider - 2006 (Volume 7), January (Issue 1)
by SAP and Partners SAPinsider - 2006 (Volume 7), January (Issue 1)
With Colgate-Palmolive increasingly sharing IT project resources around the world, they set out to improve the way they plan, monitor, and measure global IT resources and turned to an SAP application that enables companies to inventory and track resources, skills, and budgets. The result: improved project planning, management, and reporting as well as reduced IT support costs.
Even with its substantial environmental footprint, The Coca-Cola Company is leading the charge around creating more sustainable business processes. What lessons can the rest of us glean from this experience? Jeff Seabright, Coca-Cola’s VP of Environment and Water Resources, answers this question with seven pieces of advice.
When a South African retail chain, Pick n Pay, felt hindered by insufficient legacy systems, it decided to roll out a full ERP system. This profile highlights the company’s impressive IT modernization project — from building a solution around SAP for Retail to improving performance to learning important project management lessons.
Now managing 40 branded hotels, Stonebridge Companies was fortunate to experience growth — but it also faced challenges in managing that growth. Nasim Mansurov, Vice President of IT at Stonebridge, discusses the company’s search for an ERP system and the back-end process improvements it has seen post-implementation.
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