Marketing Automation & Analytics

Learn how SAPinsiders are using customer data to improve the focus and performance of their marketing activities and to more closely understand and anticipate customer needs. Understand how your peers leverage SAP Marketing Cloud to combine experiential and operational data to create a more comprehensive view of customers. Get tips for creating analytics that help identify hidden trends that can drive marketing strategy.

Results

  1. Google Cloud

    Reading time: 6 mins

    As the world of marketing starts getting dominated more and more by social media, there can be several examples of instances where opinions or “sentiments” expressed by customers online can have a significant impact on an organizations brand. This influence of sentiments expressed by customers through words is not only important from sales perspective, but…
  2. Sentiment Analytics for Marketing Managers : A Primer

    Reading time: 6 mins

    As the world of marketing starts getting dominated more and more by social media, there can be several examples of instances where opinions or “sentiments” expressed by customers online can have a significant impact on an organizations brand. This influence of sentiments expressed by customers through words is not only important from sales perspective, but…
  3. SAP Solutions on Azure: The Trusted Path to Intelligent Manufacturing image

    The Art and Science of Customer Lifetime Value (CLV) Analytics

    Reading time: 6 mins

    As organizations become more and more customer focussed, developing marketing strategies that help address the needs of demanding customers is becoming more and more complex. While there are several aspects that go into formulating a winning marketing strategy, common sense dictates that one parameter of success is the money you will make from a specific…
  4. NTT DATA Business Solutions

    Digital transformation helps companies reach their full potential – if the underlying technologies work for the people using them! At NTT DATA Business Solutions, we design, implement, manage and continuously enhance SAP solutions to make them work for companies – and for their people.

  5. How Can Consumer Enterprises Succeed in the Era of Digital Disruption?

    Today, consumers expect seamless, contextualized digital experiences across all channels. For retailers, a digital transformation plan is now a must-have to drive value for both brands and customers, while creating competitive advantage and driving growth. To achieve this, companies need to adopt business best practices and technologies that allow them to: Create a single view…
  6. Qlik

    Qlik’s vision is a data-literate world, where everyone can use data and analytics to improve decision-making and solve their most challenging problems. Qlik provides an end-to-end, real-time data integration and analytics cloud platform to close the gaps between data, insights and action. By transforming data into Active Intelligence, businesses can drive better decisions, improve revenue and profitability, and optimize customer relationships. Qlik does business in more than 100 countries and serves over 50,000 customers around the world.

  7. Deloitte Corporate logo image

    Deloitte

    How can you navigate relentless disruption and the uncertainties that tomorrow will bring? By becoming a more kinetic enterprise, an intelligent enterprise that is built to evolve—adapting fast and moving with impact no matter what the future throws at you. Deloitte understands what it takes—and how you can deliver results with SAP solutions enabled by the cloud. Each day across the globe, our team of more than 23,000 professionals works with industry leaders to reimagine everything, realize the kinetic enterprise, and unleash cloud-enabled innovation to make an impact that matters.  Contact us to get the conversation started.

  8. accenture

    Accenture and SAP combine people, technology and industry excellence to take enterprise transformation to the next level. Together, we create powerful change, and accelerate the path to value for our clients. We have a more than 40-year relationship and go-to-market collaboration on SAP S/4HANA, SAP C/4HANA, sustainability, Industry X, SAP Industry Clouds and SAP Business Technology Platform. We work with SAP from product innovation, to development and delivery of industry-specific solutions. More than 70,000 SAP practitioners bring unmatched global expertise across the full SAP portfolio and intelligent technologies such as applied analytics, big data, IoT, machine learning, blockchain and cloud.

  9. SAP

    SAP stands for Systems, Applications, and Products in Data Processing (Anwendungen und Produkte in der Datenverarbeitung in German). SAP was founded in 1972 in Walldorf, Germany and now has offices around the world. SAP is the market leader in enterprise application software, helping companies of all sizes and in all industries run at their best: 77% of the world’s transaction revenue touches an SAP system. Our machine learning, Internet of Things (IoT), and advanced analytics technologies help turn customers’ businesses into intelligent enterprises.

  10. Google Cloud

    Enable your business with SAP on Google Cloud. Our smart infrastructure offers comprehensive cloud security, premium network and superior business continuity with zero downtime infrastructure maintenance. Resources scale easily with the speed of business. Drive smarter decisions and improve processes with Google Cloud’s automated AI/ML models and analytics.