Customer Experience

Customer Experience covers each step in a customer interaction, from the first contact a customer has with your company to when they choose to buy and after the sale. You will understand how SAP’s Customer Experience solution suite – SAP Commerce Cloud, SAP Marketing Cloud, SAP Service Cloud, SAP Sales Cloud, and SAP Customer Data Cloud – forms the core of a technology landscape that supports a unified digital customer experience. Content in this topic area will help you understand how to leverage SAP Customer Experience solutions to deliver personal, trusted, and connected customer experiences. Content will cover a wide range of topics, including end-to-end commerce processes, sales automation, sales performance management, best practice customer service, marketing, and customer-related analytics processes.


  1. The COVID-19 Crisis Exposes Areas Where SAP Customers in the Healthcare Field Can Up Their Game

    Reading time: 6 mins

  2. Make Better Business Decisions with At-Your-Fingertip Support for SAP Landscapes

    Make Better Business Decisions with At-Your-Fingertip Support for SAP Landscapes

    Reading time: 3 mins

  3. Adapting for Success in the Outcome Economy

    Reading time: 6 mins


  1. DataXstream

    Reading time: 6 mins

    The high-tech industry has developed a strong affinity for the mantra the “outcome economy” in response to the shift toward selling outcomes rather than quantities. SAP customers are challenged with finding ways to drive every dollar to more impactful innovation versus spending money on the traditional aspects of running IT. This article outlines the steps…
  2. Cosmetics Giant Shiseido S/4HANA Digital Transformation

    Cosmetics Giant Shiseido S/4HANA Digital Transformation

    A must-see Keynote session by Sébastien Hebert, EMEA Technical Director & Global Technical Director at Shiseido, presenting his vision on test management and their key learning from their multi-year global digital transformation project.
  3. User Experience: Capabilities and Options in S/4HANA

    The latest ERP solutions from SAP have tons of power and capabilities. But sometimes the hardest part of using those solutions is getting them into the hands of the people who need them most. There are tons of technical solutions to apply to user experience problems – this session will break down the best and…
  4. Impact20: Automating your SAP environment, Part 2

    In Part 2 of this 2-part demo, we’ll continue configuring an HA cluster environment using Red Hat Ansible Automation Platform. We’ll deploy HANA servers in HA configuration and deploy S4HANA application server. This content is available to Premium Members. Sign In Become a Member
  5. Impact 20: How ABB Streamlines Testing of Large Scale Projects

    Mitigate business challenges Hear from the global engineering company ABB about how they are mitigating their business challenges and successfully completing large-scale testing projects using Panaya smart testing solution. This content is available to Premium Members. Sign In Become a Member
  6. Wholesale and Distribution image

    How Wholesale and Distribution is Using Available Technologies to Win in the Current Market

    The Wholesale Distribution Industry has been facing pressure from a changing marketplace due in part to mass-market retailers. Recent events and disruptions increase this pressure. With Retail pushing into the wholesale market space, customers expect B2B transactions to mimic their personal consumer transactions. The need for visibility into inventory or source alternatives is increasingly important.…
  7. Voquz IT Solutions

    Everyone can use professional IT solutions. But we make sure that it just works. Because we have the right experts at the right time. Not somewhere, but with you, in your project, for your challenges. Everyone can manage project and quality. But we can do better. Because we have been doing this for so long…
  8. verturis

    verturis GmbH is an owner-managed SAP consulting company that specializes in the introduction of SAP standard software and the management and support of SAP projects for insurance companies and financial service providers. As a software manufacturer, we also develop our own software solutions in the SAP environment. Highest quality standards, reliability and teamwork characterize our…
  9. Terra Information Group

    TIG is a software solutions provider helping companies improve their performance and profitability by streamlining their manufacturing business processes. We specialize in SAP® ERP and OpenText solutions for small to mid-sized businesses in North America and provide end-to-end solutions for our customers including sales, installation, support, and consulting services.
  10. SaaS industries

    SaaS Industry is a digitally native media outlet for all things SaaS in the new global economy. SaaS Industry publishes bracingly creative and intelligent articles with a broad worldview. Our analysis of this new global economy is rooted in a set of defining obsessions: core themes and changing trends of seismic importance to the SaaS…