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Transforming Trade Promotion Management at Hershey through Strategic Collaboration with PwC and SAPApr 7, 2025 — The Hershey Company partnered with PwC to modernize its Trade Promotion Management processes using a cloud-based SAP platform, resulting in improved trade spend efficiency, higher forecast accuracy, and streamlined operations while enhancing user adoption and paving the way for future innovations.
3 minute read
Driving Outperformance – Hershey, SAP, and PwC Managed Services Collaboration for a Data-Driven TPM SystemMay 17, 2024 — Hershey, a leading consumer packaged goods company, undertook a strategic overhaul of its Trade Promotion Management (TPM) system to enhance its retail marketing strategies, including special pricing and in-store promotions. The transition to a cloud-based solution from an outdated TPM system was aimed at improving data reliability, pricing accuracy, and promotional effectiveness, thereby ensuring Hershey's competitive edge in the retail market. This upgrade was crucial for various operational aspects such as product pricing, volume forecasting, supply chain planning, dispute resolution, and payment processing. Hershey collaborated with PwC, leveraging its extensive experience in TPM and SAP implementations, to manage this complex transition effectively. This partnership was crucial for ensuring data accuracy, operational efficiency, and informed decision-making in Hershey’s ongoing adaptation to the evolving retail environment.
3 minute read