Driving Outperformance – Hershey, SAP, and PwC Managed Services Collaboration for a Data-Driven TPM System

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  1. Driving Outperformance – Hershey, SAP, and PwC Managed Services Collaboration for a Data-Driven TPM System

    Reading time: 3 mins

    Hershey, a leading consumer packaged goods company, undertook a strategic overhaul of its Trade Promotion Management (TPM) system to enhance its retail marketing strategies, including special pricing and in-store promotions. The transition to a cloud-based solution from an outdated TPM system was aimed at improving data reliability, pricing accuracy, and promotional effectiveness, thereby ensuring Hershey’s…

  2. Business Drivers for SAP Trade Promotion Management

    Learn about SAP CRM Trade Promotion Management (TPM). Find out what the TPM solution landscape looks like, the components of TPM, how it affects order execution, and how can you tie actual shipments back to your original promotional plans. Key Concept SAP Trade Promotion Management enables a company to capture expected promotional events, their costs,…...…

  3. Avoid Stockouts by Integrating SAP APO DP and SAP CRM Trade Promotion Management

    Learn how to transfer trade promotions created in the Trade Promotion Management (TPM) function of SAP Customer Relationship Management to SAP Advanced Planning & Optimization Demand Planning (DP). If you plan for a trade promotion with a retailer but cannot meet the demand, it will lead to customer dissatisfaction and potential loss of future sales…....…

  4. Get Data From Any Table in Another SAP System: A Generic Way in ABAP

    Learn a new way to load data from any table in any SAP system to any other SAP system. See how to use a Remote Function Call (RFC) function module call, Runtime Type Service (RTTS), and JavaScript Object Notation (JSON) serialization/deserialization. Key Concept A Remote Function Call (RFC)-enabled function module is a function module that…...…

  5. Tips and Tricks for Your Treasury Migration in SAP ECC 6.0

    There is more to an upgrade for Treasury than just technical steps. See how to handle some pitfalls during the preparation stage of a Treasury migration, including Transaction Manager migration, to SAP ECC 6.0. Key Concept One of the structural changes in SAP ECC 6.0 is the requirement of parallel valuation areas. SAP has moved…...…

  6. Get Data From Any Table in Another SAP System

    Say you want to get the contents of a table from one of your SAP systems (called the source system) into a current system (called the client system). Most of the time if you want to access the table content of a source system, you need to: Check to see if the content is in…...…

  7. Trade Promotion Management: Ensure a Promotion Uses the Right Buying Pattern

    Learn how mySAP CRM Trade Promotion Management uses the data within buying patterns to distribute the predicted promotional volume. Then find out why the system might override a default buying pattern and what you can do to avoid this. Key Concept Trade Promotion Management (TPM) helps you plan and execute trade promotions. A part of…...…

  8. An Overview of Using the Credit Facility Functionality

    Learn the process flow, the integration points with other SAP modules, and the advantages of using SAP’s Transaction Manager for credit facilities. Key Concept Most companies have credit facilities with their primary bank. SAP’s Transaction Manager module can be used to support the life cycle of credit facilities. The credit facility functionality is included in…...…

  9. Colgate-Palmolive Combines Its Trade Promotion Planning with SAP HANA

    As a producer of some of the most recognizable personal and home care brands in the world, Colgate-Palmolive is consistently exceeding the expectations of its global customer base. This statement holds just as true for the technology the company uses; it has consistently been a pilot customer for SAP applications that eventually become mainstream solutions…....…

  10. Tips for Customizing Your CRM WebClient UI Header Area

    In this excerpt from Michael Füchsle and Matthias Zierke’s SAP PRESS book SAP CRM Web Client Customizing and Development, available at SAPinsider.com/Store, learn how to enhance your CRM WebClient UI’s header area to make it more user-friendly and efficient. Key Concept Part of the CRM WebClient UI design, the header area is located in the…...…