SAP CX
8 results
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Future-Proofing Your Business: Seamless CRM Modernization with SAP
As the 2027 SAP maintenance deadline approaches, organizations are focusing on migrating to SAP S/4HANA for modernized IT landscapes and improved operations, while SAP offers a phased maintenance approach for those not ready to transition, and the SAP Customer Evolution Program aids in moving from legacy CRM to next-gen solutions, as demonstrated by Bosch’s successful…
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A Primer on SAP Sales Cloud and GROW with SAP
SAP’s integration of SAP Sales Cloud into its GROW with SAP program enhances CRM capabilities for medium-sized and small businesses by leveraging cloud technology and AI to optimize the lead-to-cash process, streamline sales workflows, and improve overall sales performance and productivity.
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AI in E-commerce: What Digital Leaders Need to Know
The integration of AI in e-commerce is transforming strategies by enhancing customer experience and driving personalized interactions, necessitating strong leadership and robust data governance to overcome implementation challenges and capitalize on emerging trends.
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How Intelligent CX Can Improve Customer Experience
This year’s SAP CX LIVE highlighted customers using intelligent CX features to enrich customer interactions and the quality of their service.
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How AI Can Maximize the Value of Your CX Solution
A look at AI features in SAP CX AI Toolkit and how they’ll enhance customer interactions by the end of 2024.
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SAP’s Approach to Pragmatic Composability in Commerce
Composable commerce adopts a modular strategy for digital commerce, enhancing the principles of modularity by enabling business users to design commerce experiences through low or high code platforms. Composability is a fundamental component of SAP’s comprehensive Customer Experience (CX) Strategy. SAP acknowledges the unique nature of each industry and enterprise, challenging the efficacy of generic,…
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The New Era of AI Powered Commerce – SAP’s AI capabilities for Intelligent CX
AI is transforming the commerce landscape by enabling organizations to achieve higher sales and stronger brand connections. It streamlines product catalog management, improves data accuracy, and delivers a more personalized shopping experience. AI offers a competitive advantage for retailers seeking intelligent growth through enhanced omnichannel fulfillment strategies, optimized product assortments, personalized recommendations, and resilient, sustainable…
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Driving Outperformance – Hershey, SAP, and PwC Managed Services Collaboration for a Data-Driven TPM System
Hershey, a leading consumer packaged goods company, undertook a strategic overhaul of its Trade Promotion Management (TPM) system to enhance its retail marketing strategies, including special pricing and in-store promotions. The transition to a cloud-based solution from an outdated TPM system was aimed at improving data reliability, pricing accuracy, and promotional effectiveness, thereby ensuring Hershey's…
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