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  1. Techniques to Optimize Marketing Lead Management and Key Account Management Processes within SAP CRM

    In sales, key account managers often struggle when trying to manage their key accounts and end up adapting standard sales functionality of SAP CRM to efficiently support their very individual needs for navigation, authorization, and reporting of their key account hierarchy. By understanding those challenges and following a comprehensive step-by-step approach, you can implement a...…

  2. Uncover New Insight into Your Customers with mySAP CRM Analytics

    Find out how mySAP CRM Analytics, a group of tools offered with mySAP CRM 2005 and SAP NetWeaver Business Intelligence to help you optimize your customer data. Learn about the mySAP CRM extraction mechanism and cross-application analysis tools you can use with your data. Then, explore the standard tool sets available, including customer analytics, product...…

  3. Enhance Your Marketing Campaigns with Effective Financial Controls

    Find out how to efficiently measure and control the financial aspects of marketing activities performed by your company. Understand the data flow between SAP CRM, SAP ERP, and SAP NetWeaver Business Warehouse (SAP NetWeaver BW) systems and the required configuration steps that can help systems work together. Key Concept Financial control has two main goals:...…

  5. Manage Role-Based Authorization for Cloud-Based SAP Integrated Business Planning

    Learn how to effectively manage stakeholder access for SAP Integrated Business Planning for sales and operations 4.0. Key Concept SAP Integrated Business Planning for sales and operations is a solution powered by SAP HANA that supports an organization’s end-to-end sales and operations planning business process on the cloud. In SAP Integrated Business Planning for sales...…

  6. 10 History Cleansing Best Practices for Reliable Statistical Forecasting

    Generate the most reliable and accurate sales data history for your statistical forecasting as part of your SAP Advanced Planning & Optimization Demand Planning project. See how to implement an efficient and effective history cleansing process. Key Concept The baseline history of a product is its normal historical demand without promotion, external stimulation, or any other abnormal...…

  7. Pipeline Performance Management Provides Sales Teams Quick Information Access

    Find out what you need to know about Pipeline Performance Management, a tool offered with SAP CRM on-demand, SAP CRM 2006s, and SAP CRM 2007. See the options available to the sales team and managers and then see how to set them up in your system. Key Concept Pipeline Performance Management is an analytical application...…

  8. Enhance Your CRM-to-BW Reporting with Marketing Attributes

    Reading time: 10 mins

    Learn how to capture SAP Customer Relationship Management marketing attribute data in SAP NetWeaver BW and use it in reporting, with a focus on a complication that, if left unchecked, can result in incomplete data. Sample code is included. Key Concept Marketing attributes are used in SAP Customer Relationship Management (CRM) to store data that...…

  10. 3 Ways to Adjust the Marketing Planner Interface to Meet Your Needs

    Find out advanced methods to configure the screen layout and field properties on marketing plans and campaign documents by changing settings in Marketing Planner. In addition to the basic personal settings, you can also use modifiable and influencing fields as well as the CRM_MKTPL Business Add-In. Key Concept In the Marketing Planner configuration options, you...…

  11. How to Create Custom Filters for Segment Builder

    SAP CRM Marketing allows you to filter your business partner database to send email campaigns to any target group. Learn how to create custom filters so that you can segment contacts based on virtually any selection criteria. Key Concept Standard filters allow you to build target groups based on the contacts’ marketing attributes or other...…

  12. Your Mass Emails Can Also be Personal if You Use Marketing Attributes

    When you send outbound email campaigns using SAP CRM Marketing, you can personalize the content for each user. For example, you can personalize it so that it includes data stored in a marketing attribute. This is a simple yet effective way to tailor the content of an email campaign for each recipient. Key Concept An...…

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