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  1. Techniques to Optimize Marketing Lead Management and Key Account Management Processes within SAP CRM

    In sales, key account managers often struggle when trying to manage their key accounts and end up adapting standard sales functionality of SAP CRM to efficiently support their very individual needs for navigation, authorization, and reporting of their key account hierarchy. By understanding those challenges and following a comprehensive step-by-step approach, you can implement a...…

  2. Enhance Your CRM-to-BW Reporting with Marketing Attributes

    Reading time: 10 mins

    Learn how to capture SAP Customer Relationship Management marketing attribute data in SAP NetWeaver BW and use it in reporting, with a focus on a complication that, if left unchecked, can result in incomplete data. Sample code is included. Key Concept Marketing attributes are used in SAP Customer Relationship Management (CRM) to store data that...…

  3. 3 Ways to Adjust the Marketing Planner Interface to Meet Your Needs

    Find out advanced methods to configure the screen layout and field properties on marketing plans and campaign documents by changing settings in Marketing Planner. In addition to the basic personal settings, you can also use modifiable and influencing fields as well as the CRM_MKTPL Business Add-In. Key Concept In the Marketing Planner configuration options, you...…

  5. Your Mass Emails Can Also be Personal if You Use Marketing Attributes

    When you send outbound email campaigns using SAP CRM Marketing, you can personalize the content for each user. For example, you can personalize it so that it includes data stored in a marketing attribute. This is a simple yet effective way to tailor the content of an email campaign for each recipient. Key Concept An...…

  6. Use the E-mail Response Management System to Manage Opt-Out Requests

    When you use SAP CRM Marketing to send out an email marketing campaign, you should offer a way for recipients to opt out of subsequent emails from your company. Learn how to provide this functionality using standard HTML commands to generate opt-out requests and the E-mail Response Management System to process these requests and automatically...…

  7. Add Custom Fields for Your Business Partner: Part 1 — Marketing Attributes

    You can use marketing attributes and attribute sets to add custom fields without ABAP coding. Follow these steps to create, assign, and maintain marketing attributes and attribute sets in SAP CRM. Then see how standard marketing tools allow you to automate the entry of the attributes. Key Concept SAP CRM uses marketing attributes to generate...…

  8. mySAP CRM Analytics Harnesses SAP NetWeaver BI Analytical Capabilities

    mySAP CRM Analytics, a group of tools offered with mySAP CRM and SAP NetWeaver BI, can help you optimize your company’s customer data. Learn about the mySAP CRM extraction mechanism and delivered analysis tools you can use with your data. Then, explore the standard tool sets available, including customer analytics, product analytics, sales and service...…

  10. Uncover New Insight into Your Customers with mySAP CRM Analytics

    Find out how mySAP CRM Analytics, a group of tools offered with mySAP CRM 2005 and SAP NetWeaver Business Intelligence to help you optimize your customer data. Learn about the mySAP CRM extraction mechanism and cross-application analysis tools you can use with your data. Then, explore the standard tool sets available, including customer analytics, product...…

  11. How to Apply Campaign Automation to Third-Party Marketing Service Providers

    Discover how to facilitate a simple automated campaign for campaign enrollment. In this example, a sample third-party marketing company handles email delivery and response handling. Key Concept Companies can use the SAP CRM campaign automation tool to take advantage of automated marketing campaigns while still having the flexibility to outsource key components of the process....…

  12. Enhance Your Marketing Campaigns with Effective Financial Controls

    Find out how to efficiently measure and control the financial aspects of marketing activities performed by your company. Understand the data flow between SAP CRM, SAP ERP, and SAP NetWeaver Business Warehouse (SAP NetWeaver BW) systems and the required configuration steps that can help systems work together. Key Concept Financial control has two main goals:...…

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