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Leveraging Machine Learning on Customer Intelligence Data

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  1. The journey from Strategy to an Analytics Algorithm : A Marketing Analytics example

    Every Analytics algorithm that you use in your teams should tie to your Corporate strategy goals. However, very few resources currently clearly highlight how. Closing this link, in my mind, is one of the ingredients to the secret sauce to developing analytical products that will work, in a sustainable way (not a blip that goes…

  2. Uncover New Insight into Your Customers with mySAP CRM Analytics

    Find out how mySAP CRM Analytics, a group of tools offered with mySAP CRM 2005 and SAP NetWeaver Business Intelligence to help you optimize your customer data. Learn about the mySAP CRM extraction mechanism and cross-application analysis tools you can use with your data. Then, explore the standard tool sets available, including customer analytics, product...…

  3. mySAP CRM Analytics Harnesses SAP NetWeaver BI Analytical Capabilities

    mySAP CRM Analytics, a group of tools offered with mySAP CRM and SAP NetWeaver BI, can help you optimize your company’s customer data. Learn about the mySAP CRM extraction mechanism and delivered analysis tools you can use with your data. Then, explore the standard tool sets available, including customer analytics, product analytics, sales and service...…

  5. An Introduction to SAP Predictive Analytics 2.0 and SAP HANA Predictive Tools

    In this exclusive report by Hillary Bliss, take a walk into the world of the SAP suite of predictive tools with an in-depth tour of the new SAP Predictive Analytics 2.0 and how it ties into SAP HANA and SAP Lumira. Learn the importance of general predictive modeling concepts, and then apply those concepts as...…

  6. SAP CRM Marketing On-Demand: Wave 3 and 4 Updates

    Find out about the functionality available in SAP CRM Marketing on-demand, including updates available since SAP introduced it in May 2006. Also see how it relates to the functionality available in the on-premise SAP CRM. Key Concept With SAP CRM 2006s, companies can choose between SAP CRM on-demand (CoD) and the on-premise version of SAP...…

  7. Techniques to Optimize Marketing Lead Management and Key Account Management Processes within SAP CRM

    In sales, key account managers often struggle when trying to manage their key accounts and end up adapting standard sales functionality of SAP CRM to efficiently support their very individual needs for navigation, authorization, and reporting of their key account hierarchy. By understanding those challenges and following a comprehensive step-by-step approach, you can implement a...…

  8. Enhance Your CRM-to-BW Reporting with Marketing Attributes

    Reading time: 10 mins

    Learn how to capture SAP Customer Relationship Management marketing attribute data in SAP NetWeaver BW and use it in reporting, with a focus on a complication that, if left unchecked, can result in incomplete data. Sample code is included. Key Concept Marketing attributes are used in SAP Customer Relationship Management (CRM) to store data that...…

  10. 3 Ways to Adjust the Marketing Planner Interface to Meet Your Needs

    Find out advanced methods to configure the screen layout and field properties on marketing plans and campaign documents by changing settings in Marketing Planner. In addition to the basic personal settings, you can also use modifiable and influencing fields as well as the CRM_MKTPL Business Add-In. Key Concept In the Marketing Planner configuration options, you...…

  11. Case Study Update: Real-World Lessons from National Vision’s SAP Commerce and Marketing Implementation

    In 2017, Hillary Bliss, Director of CRM & Marketing Analytics at National Vision, told SAPinsider audiences about her company’s experiences implementing SAP Hybris Commerce and SAP Hybris Marketing during the Customer Engagement & Commerce conference. Bliss described challenges the company faced pre-implementation with its home-grown web platform shared between brands, such as difficulty integrating with…

  12. Your Mass Emails Can Also be Personal if You Use Marketing Attributes

    When you send outbound email campaigns using SAP CRM Marketing, you can personalize the content for each user. For example, you can personalize it so that it includes data stored in a marketing attribute. This is a simple yet effective way to tailor the content of an email campaign for each recipient. Key Concept An...…

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