Lessons Learned from Delivering an SAP Omnichannel Point-of-Sale by GK

How to Complete an IT Implementation Project Remotely

164 results

  1. Learn About Loyalty Management in SAP CRM Marketing

    Understand the basic business processes involved in loyalty management in SAP CRM Marketing. Learn the essentials of loyalty programs, loyalty reward rules, and loyalty member activity and how you can integrate them with the CRM Web Channel, the CRM WebClient UI, and the Interaction Center WebClient. Key Concept Loyalty management is a marketing application introduced…...…
  2. APO Industry Solutions: Extensions for the Process, Chemical, Mill, Aviation, and Engineering Industries

    /Project Management Advanced Planning and Optimization (APO) extensions for particular industries are designed to work with SAP ERP Central Component (SAP ECC) Industry Specific (IS) solutions. Learn about industry extensions for the process, chemical, mill and aerospace, and defense industries. Key Concept Advanced Planning and Optimization (APO) industry solutions are industry-specific extensions that are integrated…...…
  3. Enhance Your Marketing Campaigns with Effective Financial Controls

    Find out how to efficiently measure and control the financial aspects of marketing activities performed by your company. Understand the data flow between SAP CRM, SAP ERP, and SAP NetWeaver Business Warehouse (SAP NetWeaver BW) systems and the required configuration steps that can help systems work together. Key Concept Financial control has two main goals:…...…
  4. Use the E-mail Response Management System to Manage Opt-Out Requests

    When you use SAP CRM Marketing to send out an email marketing campaign, you should offer a way for recipients to opt out of subsequent emails from your company. Learn how to provide this functionality using standard HTML commands to generate opt-out requests and the E-mail Response Management System to process these requests and automatically…...…
  5. Control the Language for Outbound Email Campaigns

    SAP CRM Marketing allows you to send email campaigns to large numbers of contacts, who may be located in different countries. Learn how to control the language of outbound marketing campaigns so that contacts receive the email messages in their preferred languages. Key Concept SAP CRM Marketing provides all the tools you need to translate…...…
  6. SAP CRM Marketing On-Demand: Wave 3 and 4 Updates

    Find out about the functionality available in SAP CRM Marketing on-demand, including updates available since SAP introduced it in May 2006. Also see how it relates to the functionality available in the on-premise SAP CRM. Key Concept With SAP CRM 2006s, companies can choose between SAP CRM on-demand (CoD) and the on-premise version of SAP…...…
  7. Segment Your Customers to Target Them More Efficiently

    Obtaining a better view of your customers by segmenting them allows you to launch targeted marketing programs, promotions, campaigns, and service. You can upload data in a simple format (such as Excel) into mySAP CRM to define customer attributes for effective marketing programs. Key Concept An inference dimension refers to a profile you build for…...…
  8. Using Campaign Discounts in SAP CRM Quote and Sales Order Processes

    See how to apply campaign discounts during overall pricing in SAP CRM. Learn about the settings required to configure campaign discounts in both SAP ERP Central Component (SAP ECC) and SAP CRM, and how to prepare a high-level design to set up campaign discount functionality. Key Concept Campaign discount functionality in SAP CRM is often…...…
  9. How to Create Custom Filters for Segment Builder

    SAP CRM Marketing allows you to filter your business partner database to send email campaigns to any target group. Learn how to create custom filters so that you can segment contacts based on virtually any selection criteria. Key Concept Standard filters allow you to build target groups based on the contacts’ marketing attributes or other…...…
  10. Put BW’s Newly Enhanced Data-Mining Tools to Use

    Reading time: 15 mins

    BW has built-in data-mining capability that lets you perform many types of customer analytics without having a full mySAP CRM implementation. Find out how BW’s seven data-mining tools and their associated models can help you answer key questions about your customers.   Think of an aspect of your business where you feel cost could be…...…