King Arthur Baking

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  1. From Flour to Flow: How King Arthur Baking Company Crafted a Modern Omnichannel Recipe on SAP

    Reading time: 3 mins

    King Arthur Baking, founded in 1790, embraces its legacy by modernizing operations on SAP S/4HANA with Dataxstream’s OMS+, enhancing customer service efficiency, reducing training times, and creating a unified brand experience across its multifaceted business.