Building Customer Intelligence Capabilities

A key area that SAPinsiders highlight as one of the top business challenges: evolving customer expectations and demand. This has emerged as a top business driver in many of our research reports, including the most recent report, SAPinsider Process Automation and SAP S/4HANA. To meet the rapidly evolving customer expectation and demands, organizations need to understand their…

The explosion of digital technologies and the new possibilities they have created has dramatically reshaped customer behaviors and expectations, and the pace of change is only increasing. Customer interactions are evolving rapidly, the number of communication channels has exploded, and customers expect to engage across them seamlessly. As today’s customers segment themselves into tribes that…

When your SAP CRM system has to account for a customer master that has duplicates, an approach based on linking master data records can provide you with a single view of this data. For example, Customer XYZ exists in the system as XYZ1 and XYZ2, and transactions or installed base products are scattered between the…...…

Customer engagement has always been a challenge. In the digital economy, when customers have a wide range of engaging options before them, it’s even more difficult. Companies use a variety of methods to try to engage their customers on different social media platforms or web apps, but truly successful customer engagement needs to be a…

SAP Hybris Cloud for Customer is becoming more and more popular as SAP’s cloud solution for marketing, sales and service. It is often used to extend the existing data to sales representatives and field service personnel, giving them a 360-degree view onto their customer and enabling them to use the data anywhere, including their mobile…...…

Follow these prerequisite, configuration, and implementation steps to model the automatic creation of consignment fill-up sales orders in SAP ERP Central Component (ECC) using Supply Network Planning (SNP) deployment functionality in SAP Advanced Planning and Optimization (SAP APO). This process enables the automatic planning and creation of sales orders from SAP APO. It minimizes the…...…

See how to synchronize master data between a customer and business partner in an SAP ERP system. With this synchronization, you streamline master data, avoid redundancy, and protect master data integrity. Key Concept Master data such as products, customers, suppliers, and employees is most important for making business transactions. The SAP system uses the Business…...…

In this exclusive in-depth report, learn about SuccessFactors and what the acquisition means for SAP ERP HCM and your business. Get a detailed, comprehensive overview of SuccessFactors, SAP’s strategy, the future of SAP ERP HCM, and how the acquisition of SuccessFactors affects your business. It aims to dispel any myths or confusion around SuccessFactors and…...…

For all the talk about the importance of a great customer experience (CX), many companies are struggling to provide it. Only 26% of respondents to a survey conducted by SAPinsider said they are currently investing in CX initiatives and could confidently say that their organization has a dedicated CX budget. This lack of commitment proves…