A/B testing
1 result
-
Premium
Driving Outperformance – Hershey, SAP, and PwC Managed Services Collaboration for a Data-Driven TPM System
Hershey, a leading consumer packaged goods company, undertook a strategic overhaul of its Trade Promotion Management (TPM) system to enhance its retail marketing strategies, including special pricing and in-store promotions. The transition to a cloud-based solution from an outdated TPM system was aimed at improving data reliability, pricing accuracy, and promotional effectiveness, thereby ensuring Hershey's…
Your request has been successfully sent