Nature’s Way Reenergizes and Empowers Sales and Service to Better Serve Customers

When Nature’s Way, a global multi-branded marketer, developer, and manufacturer of premium dietary supplements and homeopathics, realized that it had outgrown its homegrown customer relationship management application, it began the search for a solution befitting a best-in-class global consumer packaged goods company that would give field sales and customer service representatives access to the data they need. Hear how Nature’s Way implemented SAP Hybris Cloud for Customer and SAP Cloud Platform Integration service to give field sales mobile access to customer account information, generate automated requests to other departments, receive real-time status updates, and have visibility into mobile business intelligence reports.