Ramping Up Talent Acquisition with Personalized Candidate Experience
Talent acquisition in highly competitive market conditions is an ever-evolving field full of challenges, but organizations can gain an advantage over their competition if they stay up to date with candidates’ needs and wants. Many SAP organizations are partnering with Radancy, a leading SaaS recruitment and talent acquisition company to bolster insights.
During Radancy’s 2024 Talent Acquisition Leaders Day, Ross Davies, Radancy’s VP of solutions engineering and Kristin Akin, director of solutions engineering, discussed how a fully integrated recruiting platform can help organizations.
There has been a significant shift in job seekers’ needs, partly driven by demographic shifts in the labor market and candidates placing a greater emphasis on their well-being in the wake of global issues. This makes it even more pressing for talent acquisition professionals to stay in tune with these changes.
How to Personalize the Candidate Experience
Leaning on their expertise, Davies and Akin explored some strategies for attracting job seekers, including:
- Crafting job ads that attract top talent
To start with, companies should understand which platforms candidates use to engage with them. Radancy research shows that 40-60% of applicants visit a company’s career page after interacting with a job ad. By creating well-structured and detailed job postings, businesses can significantly reduce the influx of unqualified applications while attracting more of the right candidates.
- Harnessing the power of advanced job descriptions
Radancy’s Talent Acquisition Cloud offers the benefit of helping hiring teams offer a comprehensive view of both the company and the role through Advanced Job Descriptions. Going beyond the basics, these descriptions outline essential skills, specific benefits and additional resources. By presenting these key details cohesively, companies can create a more engaging candidate experience and differentiate themselves from competitors.
- Customizing your career site for today’s applicants
A thoughtfully designed career site with clear content should offer job seekers everything they need to know about the company, all in a user-friendly and easily accessible format. This not only helps applicants save time and effort but also accelerates the overall hiring process.
- Increasing efficiency through data and automation
By using personalized content based on visitor data, such as location, companies can increase the chances of receiving applications. Additionally, with the right system, techniques like retargeting can be used to re-engage visitors who leave the site before applying, keeping them interested in the company and encouraging them to return and complete their applications.
With applicants’ focus and expectations constantly evolving, personalizing the candidate journey can make the process work better for hiring companies and jobseekers. By regularly updating the content of career sites and ensuring clear communication across the journey are part of the fundamentals that can make all the difference.
