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SAP Media and Entertainment is helping companies deliver personalized media experiences in response to changing consumer tastes and habits, emerging new technologies, and disruption across traditional business models. Today, roughly 83% of the global media companies in the Forbes 2000 are running SAP. Although content remains important, it can no longer be the only focus. A holistic approach that considers all aspects of the user experience is now necessary to succeed. To stay at the forefront of competition, media and entertainment companies must align the best content with the best customer experience. SAP Media and Entertainment is enabling sustainable business model innovation across the industry.
SAP Media and Entertainment key capabilities:
SAP Media and Entertainment is helping companies deliver personalized media experiences in response to changing consumer tastes and habits, emerging new technologies, and disruption across traditional business models. Today, roughly 83% of the global media companies in the Forbes 2000 are running SAP. Although content remains important, it can no longer be the only focus. A holistic approach that considers all aspects of the user experience is now necessary to succeed. To stay at the forefront of competition, media and entertainment companies must align the best content with the best customer experience. SAP Media and Entertainment is enabling sustainable business model innovation across the industry.
SAP Media and Entertainment key capabilities:
- Customer experience includes customer data management, consent management, omnichannel engagement, loyalty management, experience management, and smart recommendation
- Content management includes content development, content production management, distribution and monetization rights/license tracking, audience insights, and content financials, such as royalty management.
- Content monetization includes commerce solutions, business model configuration, entitlement management, customer data management, customer behavior insights, and profitability analysis.
- Business model transformation includes content development management, content production budgeting, spend management, subscription and revenue management, content financials
SAP Road Map for Media and Entertainment include:
- Current release highlights: 360-degree customer view with data insights, profitability analysis on content, multi-sided revenue sharing management
- Upcoming innovations: Smart content recommendation/discovery, AI/ML-driven customer consumption intelligence, AI/ML-driven monetization intelligence
- Future Plans: Virtual digital identity management, blockchain-based payments, pay-to-earn models, NFTs enforced and executed by smart contracts
SAP software solutions to meet your needs include SAP S/4HANA Cloud, SAP Business Technology Platform, and SAP Business Network Starter Pack.
Key Considerations for SAP organizations:
- Explore SAP CRM-IPM implementation to enhance pricing models for Media and Entertainment organizations. Understand the different types of entertainment industry pricing models, and how they support your company’s needs for calculating royalties and inputting data into SAP CRM-IPM systems.
- Learn how SAP helped validate the growing priority of experience management. This article highlighted the SAP acquisition of Qualtrics which set the stage for continued innovation across SAP Media and Entertainment industry solutions and best practices. For SAP organizations, this transaction helped enable the combination of Qualtrics experience data and SAP operations data to drive core business processes within the media and entertainment industry.
- Evaluate a risk-based approach to optimizing core financial processes. Read this article to see how a well-known technology company in the Media and Entertainment industry, Dolbly Laboratories, reduced its SAP testing burden with automated testing. As a result the company was able to provide end-to-end testing coverage of its core business process housed within SAP,
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René Linsner: Leading Horváth’s Global SAP VisionNov 28, 2025 — The digital age presents businesses with a complex web of challenges and opportunities. Navigating this maze requires not just technological prowess, but a deep understanding of business processes, industry dynamics, and strategic vision.
This feature story explores Horváth USA CEO, René Linsner’s leadership, Horváth & Partners’ key achievements, and the firm’s strategic approach to driving digital success with a particular focus on SAP solutions.
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