How to Reduce the Bullwhip Effect by Following a Demand-Driven Supply Chain Strategy

How to Reduce the Bullwhip Effect by Following a Demand-Driven Supply Chain Strategy

Reading time: 26 mins

Learn how to integrate consumer demand signals to achieve a demand-driven supply chain that is used to optimize short-term forecasts and increase demand network visibility. From a demand planning perspective, planners can now compare the traditional consensus demand forecasts with a point-of-sale (POS) statistical forecast and therefore apply corrections based on true consumer demand. From...

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