Meet the Author
Mark Smith
Mark Smith is a visionary and results-oriented global technology executive, currently serving as Chief Revenue Officer for SAP Business Technology Platform (BTP). With over two decades of experience at the forefront of cloud, AI, and digital transformation, Mark is renowned for delivering multibillion dollar ambitious performance targets. At SAP, Mark leads the global revenue strategy for BTP— SAP's integrated platform-as-a-service (PaaS) offering that helps organizations develop, integrate, and extend applications — whether those apps are SAP or non-SAP— driving adoption, innovation, and partner ecosystems worldwide. His leadership focuses on unlocking business value through automation, extensibility, and real-time insights, with a relentless commitment to customer success. Prior to SAP, Mark held a series of high-impact roles at Microsoft, including CRO & Worldwide Sales Lead for Azure Infrastructure, where he was responsible for a $40 billion business spanning EMEA, Asia, and the Americas. He led global go-to-market execution, influenced engineering and finance priorities, and managed a global team of 1,000+ specialists. Under his leadership, Azure Infrastructure consistently outperformed market expectations, deepening client relationships Earlier roles included General Manager for Microsoft UK’s Commercial Solutions Area, where Mark delivered over $10 billion in revenue while leading 580 cloud experts across Azure, Security, AI, and Modern Work. As COO for Microsoft’s Intelligent Cloud, he was instrumental in transforming Microsoft UK into a consumption-led business, scaling Azure, and outpacing both AWS and GCP in the large enterprise segment. Passionate about impact beyond the boardroom, he has served as a Board Advisor to multiple technology start-ups and held community leadership roles including club treasurer and school governor.