Finn Backer

Global AI Business Development Lead VAR Channel, SAP

For the last two years Finn Backer has been leading the global business development efforts to incorporate SAP Business AI into the Go-To-Market and resell activities of SAP’s channel partners. Prior to this, he held a similar role for SAP’s Industry Cloud strategy. Most of his 21 years with SAP he spent in the global channel management of SAP Business One and SAP ByDesign. Finn holds a BBA from Oslo Business School and graduated from Arizona State University (USA) in 1992 with an MBA and a Master of Science degree in Business Statistics. Prior to SAP, Finn spent 10 years with Exact software (Netherland based) where he was part of running the international business of selling Exact Software ERP solutions to SME organizations.