Topics

Explore critical topics shaping today’s SAP landscape—from digital transformation and cloud migration to cybersecurity and business intelligence. Each topic is curated to provide in-depth insights, best practices, and the latest trends that help SAP professionals lead with confidence.

Regions

Discover how SAP strategies and implementations vary across global markets. Our regional content brings localized insights, regulations, and case studies to help you navigate the unique demands of your geography.

Industries

Get industry-specific insights into how SAP is transforming sectors like manufacturing, retail, energy, and healthcare. From supply chain optimization to real-time analytics, discover what’s working in your vertical.

Hot Topics

Dive into the most talked-about themes shaping the SAP ecosystem right now. From cross-industry innovations to region-spanning initiatives, explore curated collections that spotlight what’s trending and driving transformation across the SAP community.

Topics

Explore critical topics shaping today’s SAP landscape—from digital transformation and cloud migration to cybersecurity and business intelligence. Each topic is curated to provide in-depth insights, best practices, and the latest trends that help SAP professionals lead with confidence.

Regions

Discover how SAP strategies and implementations vary across global markets. Our regional content brings localized insights, regulations, and case studies to help you navigate the unique demands of your geography.

Hot Topics

Dive into the most talked-about themes shaping the SAP ecosystem right now. From cross-industry innovations to region-spanning initiatives, explore curated collections that spotlight what’s trending and driving transformation across the SAP community.

Meet the Author

Brian Jacobs

Global Go-to-Market Lead for the SAP Analytics Partnership and Cortex, Google Cloud

Brian Jacobs is the Global Go-to-Market Lead for the SAP Analytics Partnership and Cortex in Google Cloud's Strategic Pursuits Business Unit. In this role, he oversees Google Cloud's Pre-Sales, Sales & Channels and Customer Success. Brian joined Google Cloud in 2022 to help expand Google’s SAP practice in North America, focusing on supporting joint customers with SAP cloud migration. He and his team created a new partner centric motion, drove growth across migrations and delivered signature Analytics wins. Prior to joining Google Cloud, Brian was Vice President Large Enterprise Consulting at Navisite, where he was responsible for leading their sales & partner teams. He also spent 13 years at SAP, leading North America Sales Teams in ERP Cloud, Procurement Cloud and Industry solutions. Over the course of his 15+ year career in enterprise software, Brian has actively participated in over 10 multinational transformation programs for Large Enterprise customers in Retail/CPG, HCLS and Manufacturing.

Explore all posts by Brian Jacobs