Barri Horn

Barri Horn is at the forefront of AI-driven procurement innovation as the Director of Product Marketing for AI for SAP Ariba and SAP Fieldglass' strategic procurement portfolios. With over 15 years of experience in technology and procurement solutions, Barri is dedicated to equipping procurement professionals with AI-powered tools that elevate their strategic impact and operational efficiency. Prior to joining SAP, she honed her skills in various product marketing and management roles at startup and fast-growth companies, giving her a unique perspective on agile innovation in the tech sector. Barri holds a Bachelor of Science in Journalism and Mass Communications from the University of Kansas and has completed the Advanced Leadership Certification program through the University of Missouri – Kansas City.