Meet the Experts
In this third episode of the series, SAPinsider’s Robert Holland speaks with Mark Smith, Chief Revenue Officer for SAP’s Business AI platform, fresh off the major announcements at Sapphire. Mark breaks down what the newly launched SAP Business AI platform actually is: a unified enterprise AI foundation that brings together Business Technology Platform, Business Data Cloud, AI Foundation, and BTM capabilities under a single governance layer. He walks through the platform’s three core pillars — Build, Contextualize, and Govern — explaining how the SAP AI Agent Hub provides full lifecycle management for agentic AI, ensuring that agents follow enterprise security rules, audit trails, and compliance requirements before they ever reach production.
The conversation also addresses the practical question every BTP customer is asking: what does this change for me? Mark’s answer is clear — the journey hasn’t changed, it has accelerated. Customers already investing in Integration Suite, clean core migrations, and extensibility are building exactly the right foundations for the autonomous enterprise. For those ready to start, Mark outlines a concrete path forward: engage with the experience center, prototype in Joule Studio free of charge during design time, define a value-driven agentic North Star, and activate first use cases before scaling through centers of excellence and partners.
