Meet the Experts

In Episode 5 of the SAP CX Expert Exchange, Robert Holland talks with Essity’s e-commerce Global Process Owner, Daniele Tedesco, about how a global health and hygiene leader is modernizing its customer experience and commerce stack to serve over a billion product users every day. Daniele explains how Essity is using SAP Commerce Cloud and an S/4HANA Cloud backbone to build flexible headless and full-stack B2B/B2C experiences, speed up web shop rollouts from months to weeks, and open new markets like small pharmacies with capabilities such as streamlined post‑purchase journeys and credit card ordering.