• SAP Customer Experience
• Expert Exchange

Changes Impacting the Customer Experience

SAPinsider Expert Exchange Customer Experience Season 1 Episode 1

• 

  Robert Holland

  Vice President and Research Director, SAPinsider

• 

  Sourajit Ghosh

  Chief Expert, Solution Advisory Customer Experience, AI Blackbelt Champion team

In the opening episode, Surajit Ghosh explains how the boundaries between B2B, B2C, and B2E models are rapidly blurring. He explores how companies are using ERP integration, unified data, and AI to deliver experiences that balance personalization and scale. From retail to manufacturing, Ghosh highlights how customer lifetime value and end-to-end visibility are becoming central to resilient, data-driven business models that keep pace with changing customer expectations.

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Watch Season One Now!

In the opening episode, Sourajit Ghosh explains how the boundaries between B2B, B2C, and B2E models are rapidly blurring. He explores how companies are using ERP integration, unified data, and AI to deliver experiences that balance personalization and scale. From retail to manufacturing, Ghosh highlights how customer lifetime value and end-to-end visibility are becoming central to resilient, data-driven business models that keep pace with changing customer expectations.

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