Key Takeaways
What you need to know
SRAM is modernizing its technology and business operations to accelerate digital transformation, using a modernization strategy that supports faster innovation and more efficient global growth. This matters because high-performance bicycle component manufacturers need scalable systems to stay competitive, and it impacts SRAM employees, engineering teams, operations leaders, and cycling industry partners worldwide.
Lemongrass is helping SRAM accelerate transformation through cloud and application modernization, enabling a more agile, data-ready enterprise. This matters because modernization can improve speed, reliability, and the ability to integrate acquired brands such as RockShox, Zipp, Quarq, TIME, Hammerhead, and Velocio, impacting enterprise IT, product development, and supply chain teams.
The shift toward modernized IT infrastructure supports SRAM’s long-term innovation in bicycle components across 16 countries and a workforce of more than 3,500 people. This matters because global manufacturers need modern platforms to scale operations, support new product launches, and improve business resilience, impacting executives, digital transformation leaders, and manufacturing organizations in the cycling industry.
Shifting Gears: How Lemongrass and SRAM Accelerated Transformation Through Modernization
Founded in September 1987 in Chicago, Illinois, with the introduction of its groundbreaking Grip Shift technology, SRAM has grown into one of the world’s leading manufacturers of high-performance bicycle components.
Over its 37-year history, SRAM has remained committed to innovation across all cycling disciplines. The company has expanded its portfolio by acquiring some of the most respected and forward-thinking brands in the industry, including RockShox, Zipp, Quarq, TIME, Hammerhead, and Velocio.
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With more than 3,500 employees and operations in 16 countries, SRAM continues to inspire cyclists through cutting-edge product development.