The 2026 Product Data Maturity Index (PDMI) is based on responses from 405 senior marketing, technology, and data leaders across industrial manufacturing and wholesale distribution in the United States and Europe. It offers a new operational benchmarking framework that measures organizations across four maturity tiers using observable operational evidence as well as their self-assessment. Perhaps the most striking finding: Of the 117 organizations that claimed to be fully prepared for agentic commerce, not a single one met the operational benchmark.The 2026 Product Data Maturity Index (PDMI) is based on responses from 405 senior marketing, technology, and data leaders across industrial manufacturing and wholesale distribution in the United States and Europe. It offers a new operational benchmarking framework that measures organizations across four maturity tiers using observable operational evidence as well as their self-assessment. Perhaps the most striking finding: Of the 117 organizations that claimed to be fully prepared for agentic commerce, not a single one met the operational benchmark.
What you’ll learn:
- Why confident self-assessments diverge so sharply from operational reality
- The five blind spots quietly eroding product data readiness
- What actually separates the organizations ready for agentic commerce from the rest of the field
- Three diagnostic questions that reveal where your own self-assessment and your operations diverge
Who this guide is for:
- CIOs, CDOs, and VPs of IT and data
- CMOs and VPs of marketing
- Product data, PIM, and digital commerce leaders
- Operations and merchandising leaders in industrial manufacturing and distribution
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https://sapinsider.org/wp-content/uploads/2026/08/The-Product-Data-Paradox-Report-For-internal-USE.-Not-to-be-shared-directly-with-leads.pdf