BCG and Amazon Web Service’s third annual GenAI Partner Survey of more than 1,100 organizations found that 75% view partners as major contributors to ROI, and 85% plan to expand partner engagement.
Companies with a strong partner network can access the right capabilities at the right time and capture GenAI’s promise of operational efficiency, productivity gains, and revenue growth.
In addition to identifying specific capabilities needed during each phase of the GenAI journey, we also identified changes in the key purchasing criteria used for partner selection.
For organizations pursuing GenAI, success with applications, system integration, data platforms, consulting, tooling, and managed services often depends on the strength of the partner network.
In fact, BCG and Amazon Web Service’s third annual GenAI Partner Survey of more than 1,100 organizations found that 75% view partners as major contributors to ROI, and 85% plan to expand
partner engagement.
Getting the most out of these partnerships requires understanding how needs evolve during the GenAI journey and recognizing that each partner type has particular strengths along the way. BCG
and AWS have identified five distinct phases, from early exploration of GenAI use cases through agentic AI deployment. Companies should develop a partner network to access the right capabilities at the right time and capture GenAI’s promise of operational efficiency, productivity gains, and revenue growth.
Early stages require partners who can secure rapid pathways to ROI and build organizational momentum; mid-stages demand execution-focused capabilities to scale implementations and
optimize costs; advanced stages need specialized expertise in orchestration, governance, and autonomous system design to unlock transformational outcomes such as revenue growth and
new customer acquisition.